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The New Era of Copywriting for Professional Entertainers

//The New Era of Copywriting for Professional Entertainers

“A professional copywriter understands that the human connection lies at the heart of an entertainer’s profession. High quality sensual website content articulates a sense of identity, desire and approachability.” Elegant Copywriting, Consulting and Design, D.C.

A successful hostess has mastered a skill set that combines a deep understanding of entertainment, psychology, different cultures and social behaviors. As such, she has honed a skill set enabling her to cater to clients that can afford the luxury of her company. A professional content writer crafts a story that gracefully and seductively paints her character as an attainable experience just an email away. An intimate saga revealed throughout the pages of her website suggests the total experience of an irresistible, must-have darling in the minds of would-be clients.

Creating a better content experience

The approach of sensual website content should mirror individual style and personality. The method of writing is warm, sensual, thoughtful, inviting, refined yet simplistic and easy to read. Each and every piece of content is fresh, colorful, descriptive and resounds with that ‘special something’ beheld by each and every lady.

Recognizing the importance of OPTIMIZED content

When a professional model requests her content to be optimized for search engines, the copy will seamlessly incorporate appropriate keywords and phrases. Even as new keywords and phrases replace old ones, her website will earn higher rankings in the search engines. As the unpredictable landscape of the entertainment industry continues to change, content that is refreshed or rewritten periodically (say every six months to a year) should be part of any business strategy.

Various content mediums helpful to an entertainer or modeling agency

Behold the almighty introduction and biography pages. Undoubtedly, these are the most popular content pages sought after by independent models. Gifts and services pages are equally important and should be well written in a manner that is attractive and inviting. However, consider that just over the horizon, a new trend of including any direct reference to financial exchange will vanish. Many hostesses expand their content to include Philosophy, About Us or About You pages. When a tour guide gains more clients as a result of her website content, she returns to her copywriter for additional services.

Content for Advertising

Another most commonly requested (and highly necessary) form of sensual copywriting is ad copy. Model advertising content essentially compresses an entire persona into approximately 400-500 words. Given the average reader attention span of less than one minute, the first line of an ad piece should contain a juicy hook that impacts the reader in an intriguing way. The content should be concentrated with sentences that intrigue a potential client and cause that person to click on the model’s website link to learn more about her and ultimately request a date.

Blogging for professional models, hostesses and playmates

Blogging will become one of the most powerful organic marketing tools for models who want to build authority. Consistent blogging opens a window of virtual voyeurism that gives readers a sneak preview into her world.  Over time, models who blog regularly will build a following of dedicated readers. The client conversion rate is relative to how well a hostess writes, how much personality goes into her articles and how effectively she markets her blog. While incorporating SEO content is hugely beneficial, the need to stuff blog articles with excessive keywords and phrases no longer exists. Original, intelligent and engaging blog articles that culminate over time build expertise. This is what the search engines love and can rank a model’s website to the first page making it discoverable by more clients. Commissioning a professional entertainment blogger is a fantastic way to increase a client base.

Newsletters and email correspondence for professional entertainers

Newsletters and email correspondence are best created with discretion and in a manner that does not trigger a required legal age rating. Tasteful correspondence is always the best approach.

 

By | 2018-04-09T13:48:38+00:00 April 9th, 2018|Copywriting for Entertainers|0 Comments

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